Sign Events and Human Directionals by AAP

Specializing in retail sign events and promotions using
the power of signage and professional human directionals.

Give your retail business an instant boost in sales with a sign event by Advanced Advertising Promotions. We combine the awesome power of temporary signage with human directionals (sign walkers and professional sign spinners) to drive customers to your business.

Sign Events For Every Advertising Budget

Since the economic downturn in the fall of 2008, many retailers have been forced out of business. But the ones who are surviving have been quick to adapt to this ever-changing economic environment. Controlling your costs is just one of the many things a business owner must do, and advertising is just another one of those costs. We get that. That's why Advanced Advertising Promotions has developed cost-effective advertising campaigns that are designed to get potential customers into your retail business NOW!

Back to Basics

old-style human directional

You don't have to reinvent the wheel, but a round one does work better than a square one. We didn't invent human directionals, we just perfected them. No one really knows just how long human directionals have been around but the fact remains, they are still very effective. Now more than ever, businesses are competing fiercely for every single customer they can get. When your television ad fails to generate any traffic to your business because so many people have digital video recorders and no longer watch live TV, maybe it's time for something new, (and old). It's time for a sign event by Advanced Advertising Promotions.

Sign Promotions are effective for several reasons. First, sign events work by creating a "buzz" around your business. And AAP knows how to create a buzz! For a sign event to be effective, your signage must grab the attention of the passersby and deliver your message quickly. Usually in less than two seconds. Your message should be short, direct and to the point with a clear and urgent call to action. Secondly, sign promotions pump up your sales people. Many experienced automotive General Managers and General Sales Managers realize that one of the best ways to "pump up" their sales staff is through the use of specific forms of event-type advertising, like sign events. Sign promotions motivate sales people better than other forms of advertising because they see it going on right in front of them. It's happening right there on the spot as opposed to a print ad, direct mail piece or a television commercial that they [sales people] may never see. Smart GM's and GSM's know that excited sales people sell more cars. It's just that simple. Now add a few human directionals in some key areas to let the public know that something is going on at your location and you'll have a strategy that's sure to improve your bottom line.

Something Old

When your direct mail piece gets lost, and is usually thrown away with the countless other junk mail pieces that we all get in our mail box every single day, it's time for something new (and old).

Door Hangers

A door hanger campaign from AAP generates NEW business. After all, how many times can you beat up the same customer list? Door hangers are a "stand-alone" piece. They're aren't lost among the other pieces of advertising in your mailbox. Since they're on the doorknob the customer has to remove it and is more likely to actually view it. Read more on door hangers.

Something New

Sometimes a new web site or some updating on the old one will have a huge impact on sales from existing customers as well as new ones.

Web Design and SEO

When your tired old web site no longer drives traffic to your business, maybe it's time for a catchy new web design by Advanced Advertising Promotions. Or maybe you like the look of your web site already but it's just not getting any traffic. Sometimes, a little search engine optimization (SEO) is all that's needed. After all, what good is a nice web site if the search engines don't know it's there? AAP has the skills and the know-how to get your site NOTICED! see more on web design.

Takin' it to the streets...

Advanced Advertising Promotions offers a variety of different ways to get your message out on the street...literally.

Human Directionals

Take advantage of our other sign event services by adding some of our professional human directionals to your sign promotion. Sign walkers get your message to people that are already out and about on the streets and let them know you're having an event at your business. Or choose our professional sign spinners for an even greater impact!

Walking Billboards

Street teams wearing our "backpack signs" can mingle with crowds on the street and pass out flyers to interested customers.

Mobile Billboards

Our mobile billboard advertising is unique. A Car Caravan is like your own mobile billboard parade. This one is sure to get their attention! Imagine all the possibilities. More on our car caravans.

In-House Art Department

AAP has it's own in-house creative team to handle your design requirements. We'll design and customize our products to fit your specific creative needs with no additional charges..

For tips, suggestions and recommended sign promotion dates check out our Sign Event Calendar.

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