Advanced Advertising Promotions
Upcoming Sign Event Dates, Tips and Suggestions
A Few Tips And Suggestions
Here are a few of our recommended sign event themes and some tips on how to get the most bang for your advertising buck. Your success is our success!
Upcoming Sign Event Dates
These dates are excellent weekends for sign promotions.
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Think about consistency. Customers identify with retailers by branding and consistency. Over time, they become familiar with the look and feel of your signs. If you change color schemes less frequently, your customers will associate "your signs" with "your company." Keep the message short. Your signs must be able to be read at a glance by passing drivers. Keep your message generic unless you really are promoting something specific. While all of the signs below carry a "generic" message, the sign on the left can only be used for a "President's Day" Sale. The three signs on the right can be used for multiple events during the year i.e.. President's Day, Memorial Day, July 4th, Labor Day, etc. Reusing the same signs multiple times is a great way to stretch your advertising dollar.
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Again, here on the left we have two more examples of "generic message" sale signs. On the right is a sign announcing a "specific message." Either way, the important thing is to keep the message short and simple. The "Red Tag" is widely used in the automotive industry. Remember to take advantage of the economy of reusable signs. Over the course of the year you can shave thousands of dollars off your sign event budget. This is especially true when you incorporate our professional sign spinners into your sign sale events. The production costs for the arrows are substantial. But long-term sign spinner programs are extremely affordable and effective. |
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January 17. Martin Luther King Day
MLK Day is on Monday, the 17th. That makes this the first 3-day weekend
of the year.
January 20-22. Women in Blue Jeans Days
We're not sure who came up with this one but we think its as good a reason as any to have a sign sale!
February 2011 Sign Event Dates
February 1. Super Bowl XLV
Yes, Super Bowl Weekend and the weekend prior to it are good sign event weekends for home electronics retailers, for obvious reasons.
February 14. Valentine's Day
This year, Valentine's Day is on Monday the 14th, a full week before President's Day. Plan you event for this weekend and then follow it up with a "HELD OVER" for President's Day Weekend!
February 21. President's Day
Always one of the biggest of the year. This 3-day event ushers in the "big ticket item" season. This weekend always brings in big numbers for the automotive, mattress, and especially the furniture retailers. This weekend is a must! Plan your sign event early.
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March 17. St. Patrick's Day Sure and it's time for a grand green sign event. Use your imagination and have some fun with this one. Plan your event for the weekend of the13th and 14th, or the 20th and 21st. March 15. March Madness Begins Monday March 15th begins the opening round of the NCAA's March Madness. Plan your events for the weekends of March 20-21, and March 27-28. It's a Slam Dunk!
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$$$ April 15. Tax Day $$$
Why so gloomy? This is the height of tax REFUND season for many Americans. Have a "no sales tax weekend" sign sale. Many retailers use this one. April is a great month for retail and automotive sales! Pick any two weekends in April and give your business a "shot in the arm" full of new sales.
April 4. Easter Sunday
Always a good time for a sign event. Plan your events for the weekends leading up to Easter Sunday.
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Another GREAT weekend for retailers! Mother's Day shopping is excellent for business. From candy to flowers to jewelry to furniture to cars, this weekend spells opportunity for all kinds of retailers. Plan your sign event early. |
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May 31. Memorial Day Possibly THE BIGGEST weekend of the year. Auto, furniture and retailers of all kinds look forward to this one. Everyone does sign events on Memorial Day Weekend. Please plan yours early as this is the busiest weekend of the year for us.
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June 14. Flag Day Why not have a patriotic holiday sale on the 12th and 13th? As noted in the tips section, if you used a generic patriotic sign for Memorial Day, you can reuse it here.
June 20. Father's Day Don't forget dear old Dad. June 20th also marks the first day of summer. School is out and it's vacation time. It's a great time for barbecue sales, patio furniture, outdoor supplies, cars, motor homes and camping equipment. A great time of year for sporting goods too. |
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July 4. Independence Day
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July is National Ice Cream Month, National Hot Dog
Month, and National Grilling Month. Celebrate our nations independence
all month long. Choose to reuse your patriotic holiday signs, or
create a unique sign for July 4th weekend. July is the beginning
of summer so why not use a summer savings theme. Whatever you choose,
your customers are finding themselves in the summertime buying mood.
This year July 4th is a Sunday, so Monday the 5th is a holiday for
most. Plan another 3-day sign event here.
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August. The Dog Days of Summer
Don't let the dog days get you down. There's plenty of opportunity for sign sale events this month. Any weekend will do. Shoppers are finding new model-year automobiles in the showrooms. Retailers are beginning their "back-to-school" sales. Maybe someone needs a new barbecue. How about a "pre-Labor Day" sign sale?
September 2010 Sign Event Dates
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September 6. Labor Day Summer is winding down and it's time for one last great barbecue weekend before the kids go back to school. The Labor Day Weekend is also one of the biggest sign sale weekends of the year for all kinds of retailers! Plan your sign promotion for Saturday September 4th, Sunday September 5th, and Monday September 6th. September is the beginning of the fall fashion season, Oktoberfest, and the harvest season. More automobile manufacturers are rolling out new model-year vehicles too. Every weekend in September is a great weekend for a sign sale. |
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Oct. 11 Columbus Day Clolunus Day is Monday, October 11th. Federal employees and many state employees have the day off. It's a great time to have a sign promotion. Plan your retail sign event for Saturday October 9th, and extend it through Monday October 11th. |
Octtober 1-31. National Breast Cancer Awareness Month October is National Breast Cancer Awareness Month and many retailers are participating in promotions designed to raise public awareness for this worthy cause. Some donate a percentage of their proceeds while others sponsor events such as walk-a-thons. Why not use a sign sale to help your bottom line and fight cancer at the same time? Either way, everybody wins. October 31. Halloween |
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Halloween is a great time for sign events. This
year it's on a Sunday so plan your sign promotion for the Saturday
the 30th and Sunday the 31st.
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November 2010 Sign Event Dates
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November 11. Veteran's Day Honor our veterans with a red, white and blue sign event. This year Veteran's Day is on Thursday, November 11 so plan your event for the weekend of the 6th and 7th. Jump start you holiday shopping season ahead of the compitation by having a Pre-Thanksgiving sign sale promotion. November 25. Thanksgiving Day Thanksgiving marks the official beginning of the holiday shopping season. This year Black Friday is on November 26. Plan your Thanksgiving sign sale for the Thanksgiving weekend, November 26, 27 and 28. |
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December 2010 Sign Event Dates
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December 1-6. Hanukkah December 25. Christmas December 31. New Year's Eve The busiest retail month of the year! Every weekend in December is great for sign promotions. This year Christmas and New Year's Day fall on Saturdays. Plan a sign event for the entire 10-day period between Christmas and New Year's. Ask our staff to help you plan an extended sign promotion. Let Advanced Advertising Promotions help you finish the year in the black! Happy New Year.
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