Web Design and Services by AAP

Web Design, Development, Promotion, Search Engine Optimization, Traffic Generation, Updates and Maintenance

Advanced Advertising Promotions has a web design and traffic generation program to suit your needs. Our innovative design staff know how to make your business stand out. Here is our philosophy on web design.

Web Design - The beginning

Web design and development is a critical factor in the growth of any business. How your company appears on the web is a reflection on how you do business. Much thought must and usually does go into what your site will actually look like but often the proper care and consideration is not given to other critical components. These components include the loading time of the page, search engine optimization(SEO), keywords and phrases, the quality of the source code, and how your site will look on a variety of different operation systems and web browsers. For example the two W3C buttons you see below, (and at the bottom of every page on this site), are linked to the validator located at the World Wide Web Consortium(W3C). By clicking on these icons the code on the referring page is parsed by the validator to make sure it is a valid HTML page, and that the Cascading Style Sheet(CSS) is also valid and error free. Go ahead and try it. Click on the buttons below.

W3C Validation Buttons

So what does this mean to you? Without going into too much technical detail, it means that AAP takes the time to write valid error-free HTML code. It means the page has been developed to work on all operating systems and to be compatible with a wide variety of web browsers. Skipping this process means your site may look entirely different on different browsers and operating systems, or possibly even cause your customer's browser to crash. If your site causes your customers browser to crash, it is unlikely that they will return. It is also believed that the major search engines like Google and Yahoo may possibly "penalize" your site in the search results pages(SERPS) if the crawler detects errors or broken links while parsing the pages on your site.

Our Designs

Advanced Advertising Promotions will design your web site to your specifications and ideas. Where we differ is in our approach. We believe that in order for us to develop an effective site for your business we must delve into every aspect of your company. We learn what you do best, what makes you different, and how you do business. Becoming experts on your products and services helps us to understand your company and your customers so we can design a web site that will be effective and, in the end, generate sales revenue. That's what makes us different. We are advertisers. Our focus is always on increasing your bottom line. Many web developers are only creative companies. Though creativity is an important aspect of web development, is is absolutely useless if the search engines don't know you exist and no one visits your site. Which brings us to the...

Promotion of your Web Site

As mentioned above, your site may be much fancier and far more beautiful than your competitor's site, but if no one can find you on the web your site is useless. Can your site be both fancy and beautiful and still rank high in the SERP's? Absolutely it can! The updating and promotion of your web site is an ongoing job. It continues forever. The key to staying ahead of your competitor on the web is very simple. Have a better site than he does. What does "better" mean? It means a catchy, beautiful, informative, and efficient site that's easy to navigate and keeps customers coming back.

SEO - Beware

Search Engine Optimization(SEO) is a term used do describe the various techniques employed to make your site rank higher in the search engine results pages(SERPS). Most good web designers keep this in mind when they are building your site. But not all of them do. What's worse, many of them use unscrupulous means in an attempt to trick or manipulate search engine results. These tactics should be avoided at all costs. Beware of electronic solicitations from "SEO Companies" that promise to "make your site number one" in Google's SERPs. Almost all of them are behind the times and use techniques that may work temporarily, but eventually result in your site losing rank or even being banned by Google! Steer clear of these so-called SEO experts. They are almost always a scam.

So how do I safely improve my site's search engine rankings?

The answer is simple. If you want to rank number one, build the best site. That's the bottom line. There are many variables that the search engines look at when returning results for each specific search. The most important of these is the content on your site. Content is king! If your site has the most relevant content to the term being searched, chances are your site will show up on page one of the results. Look at it from Google's perspective. They didn't become the king of search by returning the wrong results. They did it, and continue to do it, by returning the most relative results. That's it. Google's mission is to help you find what you're looking for. They are the best at it. That's why between 60% and 80% of all internet searches are done using Google. Remember, the single most important factor in search engine ranking is content.

What about links?

Another factor the search engines use when returning results is link popularity. To the search engines, more sites linking to your site means your site has more value. But these inbound links need to be relative to your content or they will most likely be dismissed. Links need to grow organically over time. If you build a good site, people will find it and link to it. Those are the most valuable links of all. Inbound links are also the most widely abused of the "black hat" techniques used to artificially inflate search engine rankings. Beware of linking schemes offered by fly-by-night SEO companies. Never use any kind of "automated" linking schemes. And never ever pay for inbound links. Paying for inbound links may cause your site to be banned by Google. As explained in this article by the New York Times, if they can do it to JC Penney, they can do it to you. There are no short cuts. Link building is an art and it is time comsuming. Avoid companies that promise hundreds of inbound links. These things always end badly.

There are many other factors that affect search enging results. We've only touched on a few of the most important ones. Feel free to call us if you have any questions. Our techies love to talk shop! We want you to be confident that Advanced Advertising Promotions is the right company to fulfill your web design needs.

Contact us for a free evaluation.

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