Advanced Advertising Promotions
Upcoming Sign Event Dates, Tips and Suggestions
A Few Tips And Suggestions
Here are a few of our recommended sign event themes and some tips on how to get the most bang for your advertising buck. Your success is our success!
Upcoming Sign Event Dates
These dates are excellent weekends for sign promotions.
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Think about consistency. Customers identify with retailers by branding and consistency. Over time, they become familiar with the look and feel of your signs. If you change color schemes less frequently, your customers will associate "your signs" with "your company." Keep the message short. Your signs must be able to be read at a glance by passing drivers. Keep your message generic unless you really are promoting something specific. While all of the signs below carry a "generic" message, the sign on the left can only be used for a "President's Day" Sale. The three signs on the right can be used for multiple events during the year i.e.. President's Day, Memorial Day, July 4th, Labor Day, etc. Reusing the same signs multiple times is a great way to stretch your advertising dollar.
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Again, here on the left we have two more examples of "generic message" sale signs. On the right is a sign announcing a "specific message." Either way, the important thing is to keep the message short and simple. The "Red Tag" is widely used in the automotive industry. Remember to take advantage of the economy of reusable signs. Over the course of the year you can shave thousands of dollars off your sign event budget. This is especially true when you incorporate our professional sign spinners into your sign sale events. The production costs for the arrows are substantial. But long-term sign spinner programs are extremely affordable and effective. |
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Jan. 7-11 National Thank-Your-Customers Week
Take 10% off any sign event package for the weekend of the 12th and 13th, just because.
Jan. 21 Martin Luther King Day
MLK Day is on Monday, the 21st. That makes this the first 3-day weekend
of the year.
Jan. 24-26 Women in Blue Jeans Days
Not sure who came up with this but we think its as good a reason as any to have a sign sale!
Feb. 3 Super Bowl XVII
Yes,Super Bowl Weekend and the weekend prior to it are good sign event weekends for home electronics retailers, for obvious reasons.
Deb 14. Valentine's Day
This year, Valentine's Day is on the Thursday before President's Day. The pre-Valentine's Day event would have to be the 9th and 10th.
Feb. 18 President's Day
Always one of the biggest of the year. This 3-day event ushers in the "big ticket item" season. This weekend always brings in big numbers for the automotive, mattress, and especially the furniture retailers. This weekend is a must! Plan your sign event early.
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Mar. 17 St. Patrick's Day Sure and it's time for for a grand green sign event. Use your imagination and have some fun with this one. Plan your event for the weekend of the15th and 16th. Mar. 18 March Madness Begins Tuesday March 18th begins the opening round of the NCAA's March Madness. Plan your events for the weekends of March 15-16, and March 22-23. It's a Slam Dunk! Mar. 23 Easter Sunday Always a good time for a sign event. Plan your events for the weekends leading up to Easter Sunday.
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$$$ April 15. Tax Day $$$
Why so gloomy? This is height of tax REFUND time for many Americans. Have a "no sales tax weekend" sign sale. Many retailers do this one. April is a great month for retail and automotive sales! Pick any two weekends in April and give your business a "shot in the arm" full of new sales.
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Another GREAT weekend for retailers! Mother's Day shopping is excellent for business. From candy to flowers to jewelry to furniture to cars, this weekend spells opportunity for all kinds of retailers. Plan your sign event early. |
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May 26. Memorial Day Possibly THE BIGGEST weekend of the year. Auto, furniture and retailers of all kinds look forward to this one. Everyone does sign events on Memorial Day Weekend. Plan yours early as this is the busiest weekend of the year for us
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June 14. Flag Day Why not have a patriotic holiday sale on the 14th and 15th? As noted in the tips section, if you used a generic patriotic sign for Memorial Day, you can reuse it here.
June 15. Father's Day Don't forget dear old dad. June 20th marks the first day of summer. School is out and it's vacation time. It's a great time for barbecue sales, patio furniture, outdoor supplies, cars, motor homes and camping equipment. A great time of year for sporting goods too. |
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Well, July is National Ice Cream Month, National
Hot Dog Month, and National Grilling Month. Celebrate out nations
independence all month long. Choose to reuse your patriotic holiday
signs, or create a unique sign for July 4th weekend. The 20th is
the first day of summer so why not use a summer savings theme. Whatever
you choose, your customers are finding themselves in the summertime
buying mood.
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August. The Dog Days of Summer
Don't let the dog days get you down. There's plenty of opportunity for sign sale events this month. Any weekend will do. Shoppers are finding new model-year automobiles in the showrooms. Retailers are beginning their "back-to-school" sales. Maybe someone needs a new barbecue How about a "pre-Labor Day" sign sale?
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Sep. 1 Labor Day Summer is winding down and it's time for one last great barbecue weekend before the kids go back to school. The Labor Day Weekend is also one of the biggest sign sale weekends of the year for all kinds of retailers! Plan your sign promotion for Saturday August 30, Sunday August 31 and Monday September 1. September is the beginning of the fall fashion season, Oktoberfest, and the harvest season. More automobile manufacturers are rolling out new model-year vehicles too. Every weekend in September is a great weekend for a sign sale. |
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Oct. 13 Columbus Day Clolunus Day is Monday, October 13th. Federal employees and many state employees have the day off. It's a great time to have a sign promotion. Plan your retail sign event for Saturday October 11, and extend it through Monday October 13th. |
Oct. 1-31 National Breast Cancer Awareness Month October is National Breast Cancer Awareness Month and many retailers are participating in promotions designed to raise public awareness for this worthy cause. Some donate a percentage of their proceeds while others sponsor events such as walk-a-thons. Why not use a sign sale to help your bottom line and fight cancer at the same time? Either way, everybody wins. Oct. 31 Halloween |
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Halloween is a great time for sign events.
This year it's on a Friday so plan your promotion for the weekend prior to Hallo- ween, Saturday the 2tht, and Sunday the 26th. |
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Nov. 11 Veteran's Day Honor our veterans with a red, white and blue sign event. This year Veteran's Day is on Tuesday, November 11 so plan your event for the weekend of the 8th and 9th. Jump start you holiday shopping season ahead of the compitation by having a Pre-Thanksgivint sign promotion. Nov. 27 Thanksgiving Day Thanksgiving marks the official beginning of the holiday shopping season. This year Black Friday is on November 28. Plan your Thank sgiving sign sale for November 28, 29 and 30. |
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Dec. 22-29 Hanukkah Dec. 25 Christmas Dec. 31 New Year's Eve The busiest retail month of the year! Every weekend is great for sign promotions. This year Christman and New Year's Day fall on Thursdays. Plan a sign event for the entire 10-day period between Christmas and New Year's. Ask our staff to help you plan an extended sign promotion beginning Friday, December 26th. Let Advanced Advertising Promotions help you finish the year in the black!
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