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Sign Event Calendar
Sign Event Tips and Suggestions
Think about consistency. Customers identify with retailers by branding
and consistency. Over time, they become familiar with the look and feel
of your signs. If you change color schemes less frequently, your customers
will associate "your signs" with "your company." Keep the message short.
Your signs must be able to be read at a glance by passing drivers. Keep
your message generic unless you really are promoting something specific.
While all of the signs below carry a "generic" message, the sign on the
left can only be used for a "President's Day" Sale. The three signs on
the right can be used for multiple sign events during the year i.e. President's
Day, Memorial Day, July 4th, Labor Day, etc. Reusing the same signs multiple
times is a great way to stretch your advertising dollar.
Again, below on the left we have two more examples of "generic message"
sale signs. On the right is a sign announcing a "specific message." Either
way, the important thing is to keep the message short and simple. The
"Red Tag" is widely used in the automotive industry. Remember to take
advantage of the economy of reusable signs. Over the course of the year
you can shave thousands of dollars off your sign event budget. This is
especially true when you incorporate our professional sign spinners into
your sign sale events. The production costs for the arrows are substantial.
But long-term sign spinner programs are extremely affordable and effective.
Upcoming Sign Event Dates
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Sign Event Calendar
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January 2012 Sign Event Dates
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January 1 New Year's Day
New Year's Day is on a Sunday. It's a natural carry over for
a 3-day sales event.
January 17. Martin Luther King Day
MLK Day is on Monday, the 17th. That makes this the first 3-day
weekend of the year.
January 20-22. Women in Blue Jeans Days
We're not sure who came up with this one but we think its as
good a reason as any to have a sign sale!
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January
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February 2012 Sign Event Dates
February 5. Super Bowl XLV
Yes, Super Bowl Weekend and the weekend prior to it are good sign event
weekends for home electronics retailers, for obvious reasons.
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February 14. Valentine's Day
This year, Valentine's Day is on Tuesday the 14th, almost a full
week before President's Day. Why not plan your sign event for
this weekend and then follow it up with a "HELD OVER" for President's
Day Weekend?
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February 20. President's Day
Always one of the biggest of the year. This 3-day event ushers in the
"big ticket item" season. Presidents' Day Weekend always brings in big
numbers for the automotive, mattress, and especially the furniture retailers.
This weekend is a must! Plan your sign event early.
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February
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March 2012 Sign Event Dates
March 17. St. Patrick's Day
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Sure and it's time for a grand green sign event. Use your imagination
and have some fun with this one. Plan your event for the weekend
of the 17th and 18th.
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March 17. March Madness Begins
Saturday March 17th begins the opening round of the NCAA's March Madness.
It just happens to coicide with St Patrick's Day. Green beer and basketball!
Plan your events for the weekends of March 17-18, and March 24-25. It's
a Slam Dunk!
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March
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April 2012 Sign Event Dates
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April 8. Easter Sunday
Always a good time for a sign event. Plan your events for the weekends
leading up to Easter Sunday.
$$$ April 15. Tax Day $$$
Why so gloomy? This is the height of tax REFUND season for many
Americans. Have a "no sales tax weekend" sign sale. Many retailers
use this one. April is a great month for retail and automotive sales!
Pick any two weekends in April and give your business a "shot in
the arm" full of new sales.
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April
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May 2012 Sign Event Dates
May 5. Cinco de Mayo
May is one of the best months of the year. It all starts with Cinco de
Mayo. This year it's on a Saturday. Plan your sign sale fiesta for May
5-6.
May 13. Mother's Day
Another GREAT weekend for retailers! Mother's Day shopping is excellent
for business. From candy to flowers to jewelry to furniture to cars, this
weekend spells opportunity for all kinds of retailers. Plan your sign
event early.
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May 28. Memorial Day
Possibly THE BIGGEST weekend of the year. Auto, furniture and retailers
of all kinds look forward to this one. Everyone does sign events
on Memorial Day Weekend. Please plan yours early as this is the
busiest weekend of the year for us.
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May
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June 2012 Sign Event Dates
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June 14. Flag Day
Why not have a patriotic holiday sale on the 14th through the 16th?
As noted in the tips section, if you used a generic patriotic sign
for Memorial Day, you can reuse it here.
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June 17. Father's Day
Don't forget dear old Dad. School is out and it's vacation time. It's
a great time for barbecue sales, patio furniture, outdoor supplies, cars,
motor homes and camping equipment. A great time of year for sporting goods
too.
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June
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July 2012 Sign Event Dates
July 4. Independence Day
July is National Ice Cream Month, National Hot Dog Month, and National
Grilling Month. Celebrate our nations independence all month long. Choose
to reuse your patriotic holiday signs, or create a unique sign for July
4th weekend. July is the beginning of summer so why not use a summer savings
theme. Whatever you choose, your customers are finding themselves in the
summer-time buying mood. This year July 4th is a Wednesday, so we have
the potential for a FIVE DAY SIGN SALE. Plan your sign event for July
4 through 8.
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July
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August 2012 Sign Event Dates
August. The Dog Days of Summer
Don't let the dog days get you down. There's plenty of opportunity for
sign sale events this month. Any weekend will do. Shoppers are finding
new model-year automobiles in the showrooms. Retailers are beginning their
"back-to-school" sales. Maybe someone needs a new barbecue. How about
a "pre-Labor Day" sign sale?
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August
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Septembr 2011 Sign Event Dates
September 5. Labor Day
Summer is winding down and it's time for one last great barbecue weekend
before the kids go back to school. The Labor Day Weekend is also one of
the biggest sign sale w eekends of the year for all kinds of retailers!
Plan your sign promotion for Saturday September 3rd, Sunday September
4th, and Monday September 5th. This is another one of those weekends that
lends itself to generic "patriotic" holiday signs. Reuse them here.
September is also the beginning of the fall fashion season, Oktoberfest,
and the harvest season. More automobile manufacturers are rolling out
new model-year vehicles too. Every weekend in September is a great weekend
for a sign promotion.
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September
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October 2011 Sign Event Dates
Octtober 1-31. National Breast Cancer Awareness Month
October is National Breast Cancer Awareness Month and many retailers
are participating in promotions designed to raise public awareness for
this worthy cause. Some donate a percentage of their proceeds while others
sponsor events such as walk-a-thons. Why not use a sign sale to help your
bottom line and fight cancer at the same time? Either way, everybody wins.
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Oct. 10 Columbus Day
Clolumbus Day is Monday, October 10th. Federal employees and many
state employees have the day off. It's a great time to have a sign
promotion. Plan your retail sign event for Saturday October 6th,
and extend it through Monday October 8th.
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October 31. Halloween
Halloween is a great time for sign events. This year it's on a
Monday so we get another 3-day sign event weelend! Plan your sign
promotion for the Saturday the 29th, Sunday the 30th, and Monday
the 31st.
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October
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November 2011 Sign Event Dates
November 11. Veteran's Day
Honor our veterans with a red, white and blue sign event. This year Veteran's
Day is on Friday, November 11th. Another three day weekend! So plan your
event for the weekend of the 11th. 12th, and 13th. Jump start you holiday
shopping season ahead of the compitation by having a Veterans Day / Pre-Thanksgiving
sign sale promotion.
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November 25. Thanksgiving Day
Thanksgiving marks the official beginning of the holiday shopping
season. This year Black Friday is on November 25. Plan your Thanksgiving
sign sale for the Thanksgiving weekend, November 25, 26 and 27.
You can even extend it into Cyber-Monday the 28th.
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November
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December 2011 Sign Event Dates
December 21. Hanukkah Begins
December 25. Christmas
December 31. New Year's Eve
The busiest retail month of the year! Every weekend in December is great
for sign promotions. This year Christmas and New Year's Day fall on Sundays.
Plan a sign event for the entire 9-day period bginning Christmas Eve and
run it through New Year's Day. Ask our staff to help you plan an extended
sign promotion. Let Advanced Advertising Promotions help you finish the
year in the black! Happy New Year.
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December
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