Upcoming Sign Event Dates, Tips and Suggestions

 
 

Here are some tips, suggestions and recomended dates
to help make your AAP sign event successful.

 
 

Sign Event Calendar


January April July October
February May August November
March June September December

Sign Event Tips and Suggestions

Think about consistency. Customers identify with retailers by branding and consistency. Over time, they become familiar with the look and feel of your signs. If you change color schemes less frequently, your customers will associate "your signs" with "your company." Keep the message short. Your signs must be able to be read at a glance by passing drivers. Keep your message generic unless you really are promoting something specific. While all of the signs below carry a "generic" message, the sign on the left can only be used for a "President's Day" Sale. The three signs on the right can be used for multiple sign events during the year i.e. President's Day, Memorial Day, July 4th, Labor Day, etc. Reusing the same signs multiple times is a great way to stretch your advertising dollar.

Timmons Presidents Day Sign
patriotic-holiday signs

Again, below on the left we have two more examples of "generic message" sale signs. On the right is a sign announcing a "specific message." Either way, the important thing is to keep the message short and simple. The "Red Tag" is widely used in the automotive industry. Remember to take advantage of the economy of reusable signs. Over the course of the year you can shave thousands of dollars off your sign event budget. This is especially true when you incorporate our professional sign spinners into your sign sale events. The production costs for the arrows are substantial. But long-term sign spinner programs are extremely affordable and effective.

Timmons Red Tag and Norm Reeves Wheel of a Deal Signs
Win a Cruize A Day in May Sign



Upcoming Sign Event Dates


Sign Event Calendar


sign walker
 
January 2012 Sign Event Dates
Woman in blue jeans days
January 1 New Year's Day

New Year's Day is on a Sunday. It's a natural carry over for a 3-day sales event.

January 17. Martin Luther King Day

MLK Day is on Monday, the 17th. That makes this the first 3-day weekend of the year.

January 20-22. Women in Blue Jeans Days

We're not sure who came up with this one but we think its as good a reason as any to have a sign sale!



January

MLK
 
 
February 2012 Sign Event Dates

February 5. Super Bowl XLV

Yes, Super Bowl Weekend and the weekend prior to it are good sign event weekends for home electronics retailers, for obvious reasons.

Valentine's Day Heart
February 14. Valentine's Day

This year, Valentine's Day is on Tuesday the 14th, almost a full week before President's Day. Why not plan your sign event for this weekend and then follow it up with a "HELD OVER" for President's Day Weekend?

February 20. President's Day

Always one of the biggest of the year. This 3-day event ushers in the "big ticket item" season. Presidents' Day Weekend always brings in big numbers for the automotive, mattress, and especially the furniture retailers. This weekend is a must! Plan your sign event early.


February

President Washington
 
 
March 2012 Sign Event Dates

March 17. St. Patrick's Day
clover

Sure and it's time for a grand green sign event. Use your imagination and have some fun with this one. Plan your event for the weekend of the 17th and 18th.

March 17. March Madness Begins

Saturday March 17th begins the opening round of the NCAA's March Madness. It just happens to coicide with St Patrick's Day. Green beer and basketball! Plan your events for the weekends of March 17-18, and March 24-25. It's a Slam Dunk!


March

Slam Dunk Sign
 
 
April 2012 Sign Event Dates

Free Tax Sign
April 8. Easter Sunday

Always a good time for a sign event. Plan your events for the weekends leading up to Easter Sunday.

$$$ April 15. Tax Day $$$

Why so gloomy? This is the height of tax REFUND season for many Americans. Have a "no sales tax weekend" sign sale. Many retailers use this one. April is a great month for retail and automotive sales! Pick any two weekends in April and give your business a "shot in the arm" full of new sales.


April

Easter Bunny
 
 
May 2012 Sign Event Dates

May 5. Cinco de Mayo

May is one of the best months of the year. It all starts with Cinco de Mayo. This year it's on a Saturday. Plan your sign sale fiesta for May 5-6.

May 13. Mother's Day

Another GREAT weekend for retailers! Mother's Day shopping is excellent for business. From candy to flowers to jewelry to furniture to cars, this weekend spells opportunity for all kinds of retailers. Plan your sign event early.

Memorial Day
May 28. Memorial Day

Possibly THE BIGGEST weekend of the year. Auto, furniture and retailers of all kinds look forward to this one. Everyone does sign events on Memorial Day Weekend. Please plan yours early as this is the busiest weekend of the year for us.


May

Cinco de Mayo


Mothers' Day
 
 
June 2012 Sign Event Dates

US Flag
June 14. Flag Day

Why not have a patriotic holiday sale on the 14th through the 16th? As noted in the tips section, if you used a generic patriotic sign for Memorial Day, you can reuse it here.

June 17. Father's Day

Don't forget dear old Dad. School is out and it's vacation time. It's a great time for barbecue sales, patio furniture, outdoor supplies, cars, motor homes and camping equipment. A great time of year for sporting goods too.


June

Father's Day necktie
 
 
July 2012 Sign Event Dates

July 4. Independence Day

July is National Ice Cream Month, National Hot Dog Month, and National Grilling Month. Celebrate our nations independence all month long. Choose to reuse your patriotic holiday signs, or create a unique sign for July 4th weekend. July is the beginning of summer so why not use a summer savings theme. Whatever you choose, your customers are finding themselves in the summer-time buying mood. This year July 4th is a Wednesday, so we have the potential for a FIVE DAY SIGN SALE. Plan your sign event for July 4 through 8.

patriotic-holiday signs


July

Independence Day Sign
 
 
August 2012 Sign Event Dates

August. The Dog Days of Summer

Don't let the dog days get you down. There's plenty of opportunity for sign sale events this month. Any weekend will do. Shoppers are finding new model-year automobiles in the showrooms. Retailers are beginning their "back-to-school" sales. Maybe someone needs a new barbecue. How about a "pre-Labor Day" sign sale?

Back To School


August

Dog Days Of Summer
 
 
Septembr 2011 Sign Event Dates

September 5. Labor Day

Summer is winding down and it's time for one last great barbecue weekend before the kids go back to school. The Labor Day Weekend is also one of the biggest sign sale w eekends of the year for all kinds of retailers! Plan your sign promotion for Saturday September 3rd, Sunday September 4th, and Monday September 5th. This is another one of those weekends that lends itself to generic "patriotic" holiday signs. Reuse them here.

September is also the beginning of the fall fashion season, Oktoberfest, and the harvest season. More automobile manufacturers are rolling out new model-year vehicles too. Every weekend in September is a great weekend for a sign promotion.

Labor Day


September

Patriotic Holiday Sign
 
 
October 2011 Sign Event Dates

Octtober 1-31. National Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month and many retailers are participating in promotions designed to raise public awareness for this worthy cause. Some donate a percentage of their proceeds while others sponsor events such as walk-a-thons. Why not use a sign sale to help your bottom line and fight cancer at the same time? Either way, everybody wins.

Columbus Day
Oct. 10 Columbus Day

Clolumbus Day is Monday, October 10th. Federal employees and many state employees have the day off. It's a great time to have a sign promotion. Plan your retail sign event for Saturday October 6th, and extend it through Monday October 8th.


Jack-O-Lantern
October 31. Halloween

Halloween is a great time for sign events. This year it's on a Monday so we get another 3-day sign event weelend! Plan your sign promotion for the Saturday the 29th, Sunday the 30th, and Monday the 31st.



October

Pink Ribbon
 
 
November 2011 Sign Event Dates

November 11. Veteran's Day

Honor our veterans with a red, white and blue sign event. This year Veteran's Day is on Friday, November 11th. Another three day weekend! So plan your event for the weekend of the 11th. 12th, and 13th. Jump start you holiday shopping season ahead of the compitation by having a Veterans Day / Pre-Thanksgiving sign sale promotion.

Thanksgiving
November 25. Thanksgiving Day

Thanksgiving marks the official beginning of the holiday shopping season. This year Black Friday is on November 25. Plan your Thanksgiving sign sale for the Thanksgiving weekend, November 25, 26 and 27. You can even extend it into Cyber-Monday the 28th.



November

Veterams
 
 
December 2011 Sign Event Dates

December 21. Hanukkah Begins
December 25. Christmas
December 31. New Year's Eve

The busiest retail month of the year! Every weekend in December is great for sign promotions. This year Christmas and New Year's Day fall on Sundays. Plan a sign event for the entire 9-day period bginning Christmas Eve and run it through New Year's Day. Ask our staff to help you plan an extended sign promotion. Let Advanced Advertising Promotions help you finish the year in the black! Happy New Year.

Santa Sign Walker


Valid XHTML 1.0 Strict! site map
Valid CSS!
December

SCHFC Christmas Sign