Sign Spinners and Human Directionals in the News
Latest news featuring sign spinners, human directionals
More sign event news is available on our blog.
Sign spinning makes effective marketing - By Lynn Davidson, Staff Writer - You've seen them -- people standing on roadsides in the heat or cold holding up signs in hope of luring customers to a nearby business...
...Little Caesars Pizza calls it "shakerboarding," and We Buy Gold calls them "sign spinners." Brandon Hills, the manager of Little Caesars on Wrightsboro Road, says it's "guerrilla marketing" at its finest. "And it's efficient," Hills added. We Buy Gold Manager Samantha Murdaugh said she has a questionnaire for all customers, and one of the questions asks how they heard about the company. Even though the company advertises on radio, the Internet, newspapers and Coupon Clipper, along with relying on referrals, almost all of the customers answer that they "saw the silly guy in the green hat." (08/13/11)
On The Go: Human Directionals. WDUNTV video (7/14/11)
All Signs Point to a Unique Job Featured - Written by Fred Couzens THP Reporter -- Remember the faux chicken standing on the corner, winging it as he flapped drivers down for a three-piece lunch? And what about the guy dressed up like the Statue of Liberty who had a lock on motorists' attention? Then there was the mechanic waving his arrow to try to get the passing procrastinator to slide in for a lube and oil change. They're all there, on weekends especially, rocking, spinning and twirling those advertising arrows and signs, hoping to get more customers for the businesses they represent. They're sign spinners, or what's more commonly called in the trade, human directional signs (6/30/11)
Business owner uses sign spinner to generate traffic to her business
in Colorado Springs, CO. (6/28/11)
Human billboards twirl some controversy - Cities nationwide are struggling to adapt to a new advertising gimmick: the art of human billboards. But critics says distracted driving and safety should be taken into account. (6/24/11)
businesses go round and round on twirling signs of the times - By
Colleen O'Connor -- The Denver Post - A move to regulate sign-twirlers
in Thornton so angered small-business owner Brian Thornton that he immediately
organized a petition drive to block it, saying that the city has "declared
war on churches, small business and schools."
I Heart Sign Spinners - Why am i rambling about sign spinners on corners? PROBABLY because they have the coolest jobs around. no seriously. this is what they do all day guys: get tan from being out in the sun, dance like nobody is watching (i'm pretty sure that saying is in someone's house right this second), PLUS they get to listen to music ALL day. um, hello?! sign me up. (4/28/11)
Spinning as extreme sport - Getting the attention of drivers is a
skilled that learned, as seen in this video by George Skene of the Orlando
ordinance changes move ahead to Vista City Council - By Aaron Burgin
-- The City Council approved sweeping changes to the sign code in October,
but asked planning staff to refine several areas of the code.
Day: Sign spinners got your attention? -- TAMPA, Florida -- Those
guys dressed as the Statue of Liberty aren't out there for nothing.
come the sign spinners - Victoria Stewart - They move like breakdancers
but, instead of balancing on their hands, these guys hold signs in them.
You won't have seen this troupe of Californian street performers before
but they are coming to London.
Sign walkers are on full display on Bell Road in Arrowhead, their flamboyance encouraged to turn motorists into shoppers. (12/25/10)
A sign of the times: Street-corner twirlers drive business in Glendale - ...Dennis Keizer, co-owner of California based Advanced Advertising Promotions, said sign walkers are effective because someone holding a sign and moving energetically captures peoples' attention. Keizer said sign walkers are encouraged to dance, spin their sign and dress flamboyantly. It's about doing as much as possible to drive business and attract impulse buyers. "It's taking advantage of customers already in their car," Keizer said. "Once they're in their car, you've already won half the battle of getting them in your store." (12/23/10)
5 Lessons We Can All Learn from Sign Twirlers for Our Business:: The Collective Savvy - Author: Cassie Bair - There's something I love about watching sign twirlers. I'm not talking the long-suffering ones that appear to be a bored employee, humiliated to be stuck outside in some kind of mascot costume and horrified because they don't know any cool sign twirling tricks. I'm talking the ones that draw the eye because they are rocking the house with their moves and ingenious twirling capabilities. And it occurred to me the other day we could all learn a few things from a good sign twirler: (12/16/10)
chosen to be new Mayor - (Tehachapi, CA) ...David James, Community
Development Director, introduced an amendment to the ordinance relating
to signs and banners. This item had been tabled at the July 19 meeting
for further review. The items for review were Main Street Tehachapi's
downtown banners and sign walkers (or "spinners").
Business Owner Protests Sign-Spinning Ban - CASSELBERRY, Fla. -- The
city of Casselberry has already banned so-called "sign spinners"
who try to draw you into businesses. Now, one business owner is using
news signs to protest the ban.
Sign walkers get OK : By Staff reports - The Rolla Daily News Rolla, Mo. -- The Rolla City Council decided not to regulate people who carry signs advertising businesses. Five of the seven council members present decided to amend the ordinance by dropping the section regarding "sign walkers," and then all seven voted to approve what was left. (12/10/10)
Signage - A couple of months back, we got one heck of a kick in the karma (in a good way). We're super lucky to have talented friends (this clearly completely dispels that dirty myth about opposites and attracting) and they came through for us in a BIG way. We'd been needing to amplify our "hey, we're really a shop; come in!" vibe for a bit. I, for one, was a huge proponent of hiring a fleet of sign spinners. (12/09/10)
Gold buyer sues sheriff over Alief citations - Sheriff deputies are being sued for allegedly shaking down sign-spinning day laborers. Gold & Silver Buyers says it employed Rameriz, a day laborer, to spin signs at store locations 530 S. Mason Road and 14498 Bellaire St. Gold & Silver Buyers' sign spinners stand on private property, holding signs with the company's business slogans. According to the brief, the defendants used trumped-up Texas Traffic Code violations to stop the plaintiffs from spinning signs. The plaintiffs claim that when a store manager attempted to protect Rameriz from the deputies, the deputies threatened to arrest him for insubordination. Gold & Silver Buyers and Rameriz state the defendants willfully and maliciously violated the Texas Constitution when they illegally detained Rameriz. (12/08/10)
Sign spinning fun way to earn money - Amber Pharazyn, Business Editor -- For decades, holding signs to attract customers has been a popular way to advertise. (12/07/10)
Jewelry sale in the Uncanny Valley - Video of a mechanical sign walker. (12/07/10)
More Pinellas businesses hiring people to wave signs - By Katherine Snow Smith, Times Staff Writer -- Maurice Germany, Westshore Pizza's standout sign holder, dances to Janet Jackson. The wavers dressed as the Statue of Liberty in front of Liberty Tax Service offices are inspired by a training video that teaches them to offer a peace sign to teenagers and a tip of the crown to senior citizens. Charles Davidson mostly just waves, often to people who wave back because they've come to know each other in a strange, familiar way. (11/17/10)
There's sign spinners and then there's this guy... - video (11/16/10)
Airport gas stations could face hefty fines - The owners of two gas stations near Orlando International Airport that charge twice the average for fuel could soon face $1,000-a-day fines. Although they have retained attorneys who claim the ordinance in in violation of state law, why would anyone stop at these stations and pay twice the going rates? An easy solution, is for other stations in the area to hire some sign spinners to stand at these stations with their own gas price on it and where to fill up! That should put these gougers out of business! (11/15/10)
Apartment marketing spinning into action.(Human Directionals) - We've all seen SIGN SPINNERS twirling and twisting a brightly colored sign advertising a special at a local business. (10/01/10)
Big Time Rush and Jonas Brothers - In Big Time Rush Big Time Job what is the first job Logan and Kendall get ? (04/2510)
Sign Spinners from Advanced Advertising Promotions and Spinners from around the region team up to shoot a television commercial for the new Ford Fiesta!
Workers battle with signs - By Tom Ragan - They say they are pointing out the unfairness of a city ordinance that allows sign twirlers but not day laborers. (02/1510)
sign twirlers promote swine flu shots - (02-11) 07:23 PST Riverside,
Calif. (AP) -- Riverside County health officials are trying to drum up
customers for swine flu vaccinations with a little show business.
of Swine Flu Vaccine Set To Expire - Reported by: Kimberly Cheng --
Riverside County public health officials are encouraging people to get
vaccinated for Swine Flu. They have plenty of doses available. In fact,
they may have too much.
Spinning 101: Jesse, The Human Directional - DeLeon DeMicoli -- "When
I moved to California I noticed there were Human Directionals at almost
every intersection. In Chicago they had people holding onto signs but
they didn't have the same enthusiasm or sign twirling skills as Jesse.
They looked bored, holding onto the sign like it was punishment."
ages 14 and 15, what jobs can you work in ? - Yahoo Answers- Chosen
An easy way to worsen a recession - by Clint Bolick, Goldwater Institute - Stroll into a car lot these days and you're sure to get a warm reception, maybe free popcorn and soft drinks, and definitely plenty of attention. Car dealers are among the businesses hardest-hit by the recession. (12/10/09)
Santa Ana City Place sign twirler hit by car, on Main St - As I was driving home on Friday, south on Main St., I wondered why the light was out at the intersection of Main and Town and Country - and why there were so many police around. It turns out that an out of control car hit a man twirling a sign advertising Original Hems, a tailor at the City Place shopping center. (10/24/09)
New sign ordinance on the horizon - Franklin planning commissioners were going to vote Thursday about the proposed new, tougher city sign ordinance, according to their agenda for Thursday's meeting. But I found out Monday that city staff were pulling the proposal from the city planning commission agenda so that the city attorney could read the proposal before it went to the commissioners for a vote. As I understand it, the new proposed Franklin sign law would not allow any "human directional signs". But what does that mean, exactly?(10/20/09)
Beach upholds ban on sign spinners - The economic decline isn't
enough to persuade city officials to allow the ad twirlers, who they maintain
are distracting to drivers.
Gilbert to develop sign walker rules - A new state law is forcing Gilbert to allow sign walkers that town policymakers have long prohibited as unsightly and a safety hazard along the town roads. In response, the Town Council is scheduled on Tuesday to discuss whether to charge busineses a fee to use sign walkers, and whether town code should restrict the use of the signs, as other business signs are restricted. (03/30/08)
Furniture Style: What's the Best Way to Advertise? Published: February, 07 2008 By Thomas A. Prais - "If you're running a major event," he said, "pay whatever it takes to have sign walkers. There is no better draw in the promotional business than drive-by business." ~ Louis Shotten, President of American Furniture Promotions... (02/07/08)
Bill to reverse
'sign walker' ban returns - Brian Powell, Tribune - A state legislator
is once again trying to overturn Scottsdale's decades-old ban on "sign
walkers" who advertise auto dealers, housing subdivisions, and other
businesses from city sidewalks and medians.
Sign of the times: Bill would establish 'sign walkers' rights - Daniel
Burnette - staff writer -- A bill in the state Legislature would prohibit
cities from telling sign walkers to take a hike - at least off of public
rights of way.
Sign Shakers of Southern California - One of the things that I've
always marveled about in Southern California is how many things that are
automated in other areas of the country are done by real people in Los
Angeles. You take your car to a carwash in Ohio, when you come out, you're
left to dry it yourself. If someone dries it for you, it's called "detailing."
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